Shop Fittings

Shop fittings are all of the display equipment and facilitation equipment used within retail.

These range from slatwall, used to display products, shop counters, clothing hangers, carrier bags, clothes hangers, tables, steps and plinths, far too numerous to mention.

Shop fittings are used to provide an attractive, intuitive layout, maximising storage and display potential of any premises.

The use of shop fittings greatly increases the number of customer who make a purchase without the noticing. A fairly popular example of this is implulse displays, usually situated near the tills at supermarkets. They are designed to make you buy something you didn't intend to buy. Ever wondered why they are never displaying toilet paper or bread?

A big change also happens in the January sales. Normally well-presented clothes shops suddenly turn into rail after rail of tightly racked apparel.This is because they don't have to tempth the customer as much as they are there to buy already and get a bargain. Isn't it difficult though routing through garment after garment, not really being able to see what the product is. This makes you realise how well-organised shops usually are.

When fitting out a shop it is common to employ the services of a shopfitter although it is becoming more and more common for business owners to try the work themselves to save on cost. Great results can still be acheived due to the large range of shop fittings which are available.

So, getting shop fittings installed, should you have a go yourself or employ a specialist?

This depends on your budget, what you want to acheive and the prouct you are selling.

If you are setting up a corner shop it is very different to creating a modern clothing shop in a shopping centre or a supermarket.

Supermarket displays are set up in such a way that you should have to navigate the entire store to buy standard items (bread, milk, toilet paper etc.) taking in wine, DVDs, books, gifts and sweets to get you to part with more of your cash than you planned on doing. The layout of this store has an absolutely massive impact on how much you spend, even if you do not realise it.

If you are opening a store of this size, or a chain of stores then it would be worthwhile gettig a merchandising and marketing specialist to work with an experienced shopfiiting company.